KTL MAGAZINE
KTL Magazine
K-Beauty
Explore verified K-Beauty stories, Korea travel updates, and places to experience in person.
8 stories
KTL Editorial
K-Beauty
K-BeautyShinsegae Department Store Hosts 'Global Shopping Festa' — K‑Beauty Discounts for Foreign Shoppers Through Oct. 11
Shinsegae Department Store is running a Global Shopping Festa at its Main Store, Gangnam, Centum City and Times Square branches through Oct. 11, offering foreign‑shopper discounts by payment method and K‑beauty promotions including a Sulwhasoo Shinsegae exclusive set and instant MAC, Bobbi Brown and Aveda discounts.
K-BeautyHyundai Department Store and Han Yuwon team up for Beauty Festa pop-ups in Pangyo and Sinchon, featuring 124 K-beauty startups
Hyundai Department Store teams with Han Yuwon to stage Beauty Festa pop-ups: Pangyo (Oct 2–8, 58 brands) and Sinchon (Oct 16–Dec 15, total 124 brands), offering try-and-buy experiences and discounts.
K-BeautyAnua PDRN Line Pop-Up at Trendpot by Olive Young N Seongsu — Suzy Visits
Global skincare brand Anua is running a PDRN line pop-up at Trendpot by Olive Young N Seongsu from Sept. 19–29. Actress Suzy visited the site on Sept. 18 for a photo event.
K-BeautyGlowcation Craze Among Foreign Tourists — Olive Young, Dermatology Clinics and Pharmacies Drive K-Beauty Trips
'Glowcation' — a blend of 'Glow' and 'Vacation' — has taken off, pushing foreign tourist spending at Olive Young past 1 trillion won through August and making dermatology clinics and pharmacies must-stop K-beauty stops.
K-BeautyDaiso Emerges as a Must-Visit K-Beauty Spot for Foreign Tourists
Daiso’s sub-5,000-won skincare line has gone viral, turning its Myeongdong, Hongdae, and Seongsu-dong stores into K-beauty hotspots for foreign tourists. Overseas card spending has risen steadily by double digits in recent years.
K-BeautyJoseon Beauty x Shinsegae Duty Free Myeongdong — Chuseok Pop-up Until Sept 30
Global K-beauty brand Joseon Beauty is running a Chuseok pop-up on the 10th floor of Shinsegae Duty Free Myeongdong, featuring a traditional yutnori experience through Sept. 30.
K-BeautyK-Beauty Expo Korea 2026 to be held Oct 15–17 at KINTEX — public registration open
South Korea’s largest beauty trade show, K-Beauty Expo Korea 2026, runs Oct 15–17 at KINTEX in Goyang; over 510 companies are expected and general visitors may register.
K-BeautyOlive Young 'Beauty Mansion' in Seongsu Becomes a K-Beauty Gateway
Olive Young's Beauty Mansion in Seongsu-dong has emerged as a must‑visit spot for foreign tourists. In July, 82% of the store's sales came from foreign customers, and visitors were seen queuing before opening.