Joseon Beauty x Shinsegae Duty Free Myeongdong — Chuseok Pop-up Until Sept 30

Global K-beauty brand Joseon Beauty has opened a Chuseok pop-up on the 10th floor of Shinsegae Duty Free Myeongdong. The pop-up is styled with a traditional atmosphere, blending the brand’s modern image with the festive mood of the Korean holiday.

Visitors can try a traditional yutnori game at the pop-up, letting them experience the classic folk play firsthand. It brings K-beauty and traditional culture together in one space, showing how cultural elements and a beauty brand can intersect.

The pop-up runs through September 30 and is located on the 10th floor of Shinsegae Duty Free Myeongdong.