Hyundai Department Store and Han Yuwon team up for Beauty Festa pop-ups in Pangyo and Sinchon, featuring 124 K-beauty startups

Hyundai Department Store is partnering with Han Yuwon to roll out a series of pop-up events called "Beauty Festa," gathering emerging K-beauty brands for shoppers to sample products and buy at discounted prices.

At the Pangyo store the event will run temporarily in the B1 event hall from October 2–8 and will feature 58 participating companies.

The program then moves to the Sinchon store’s U-PLEX on the 5th floor for a longer run, from October 16–December 15, where a total of 124 companies will participate through two rotating phases.

The sequence—starting in Pangyo and continuing in Sinchon—sets different venue formats and brand counts at each location. Specifics about the pop-up format and operations follow the organizers’ official announcements.