KTL MAGAZINE · K-Beauty
Olive Young 'Beauty Mansion' in Seongsu Becomes a K-Beauty Gateway
Olive Young's Beauty Mansion in Seongsu-dong has emerged as a must‑visit spot for foreign tourists. In July, 82% of the store's sales came from foreign customers, and visitors were seen queuing before opening.
KTL Editorial · September 16, 2026
Seongsu-dong in Seoul's Seongdong-gu has become home to Olive Young's 'Beauty Mansion,' quickly emerging among foreign tourists as a gateway to K‑beauty experiences. According to recent reports, 82% of the store's sales during July came from foreign customers, and from 9:50 a.m. before opening, about 20 foreign tourists were observed queuing to enter.
More than a simple retail space, the Beauty Mansion offers experiential programs such as skin diagnostics and personalized skin consultations, making it a flagship place where international visitors can try current Korean beauty trends and immediately purchase products. The blend of Seongsu's local vibe with K‑beauty content has positioned the store as a key point in travel flows: Discover → Save → Visit, connecting discovery to purchase and footfall.
The store operates continuously, and, as reported on August 12, 2026, the steady stream of foreign visitors and their share of sales reflect the current situation.
