FIND YOUR NEXT PLACE IN KOREA.

A signature Jeonju attraction made up of around 700 traditional hanok houses. Visitors can try on hanbok and sample traditional foods, making it a consistently popular spot for international travelers.

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A free interactive exhibition that opened in February 2026 in the basement levels of Seoul City Hall. Explore a 1:1,600 scale model of Seoul and a 2-meter-diameter media sphere.

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A landmark film and performance complex on the Suyeong Riverbank in Haeundae, Busan. It operates year-round screening venues including a cinematheque and INDIEPLUS, and hosts the opening and closing ceremonies of the Busan International Film Festival (BIFF) each year.

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The Seoul Tourism Foundation will operate a 'Seoul Goods' pop-up store at Starfield Coex Mall on B1 Live Plaza, themed around Seoul night attractions such as the Han River bus, Seoul Moon, and Euljiro alleys, from September 24 to October 7. The pop-up offers 74 official Seoul merchandise items and collaboration products with Pulmuone, CheongKwanJang, and Mediheal.

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An artificial island cultural complex located midspan on the Hangang (Han River) Bridge in Yongsan, Seoul. It includes a live house, Nodeul Seoga (book + music space), galleries, an outdoor lawn and photo spots, and offers multilingual information in English, Japanese, and Chinese. Outdoor areas are open 24 hours so you can enjoy the sunset over the river and the city nightscape.

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A photography and art exhibition gallery that opened on September 11, 2026, in Yongsan I'Park Mall. The inaugural exhibition by ballet and sports photographer Brad Walls runs through March 1, 2027.

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Amorepacific's Laneige opened its first global flagship store, LANEIGE seoul, in Myeong-dong. It offers interactive beauty-tech services including AI skin analysis and personalized cushion and lip sleeping mask experiences.

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MOSU Seoul, led by chef Ahn Seong-jae, was awarded a new two-star in the Michelin Guide Seoul & Busan 2026. It is located on Hoenamu-ro in Yongsan District and is currently operating.

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A landmark observation tower at the top of Namsan in Seoul. A must-visit for international travelers, known for city night views and sunset vistas.

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An arts creation platform run by the Seoul Foundation for Arts and Culture located in the heart of Mullae-dong's dense ironworks district in Yeongdeungpo, Seoul. It hosts exhibitions, performances, and residency programs for experimental and interdisciplinary artists from Korea and abroad, and the surrounding alleys are filled with murals and sculptures by artists, creating a unique streetscape where industry and art coexist and can be explored on foot.

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Fine dining by chef Jo Seung-hyun, formerly of San Francisco three-Michelin-star Benu. A tasting menu marrying classic French technique with Korean sensibility — awarded a 2026 Michelin Guide Seoul one-star and the Asia's 50 Best 'One to Watch' award.

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The flagship store of K-beauty brand TAMBURINS in Seongsu-dong, featuring gallery-style interiors and interactive perfume and skincare areas. Known as a notable spot for both local and international visitors.

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An experiential Olive Young flagship store reimagining 1960s Gwangjang Market shops. Offers multilingual beauty diagnostics and a hanbok photo zone so you can explore the traditional market and enjoy K-beauty experiences in one visit.

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A Joseon-era historic bridge on Cheonggyecheon in Jongno District, Seoul, and a notable stop on the Cheonggyecheon walking route.

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Large mixed-use shopping complex The Hyundai Seoul in Yeouido. Famous for its bright atrium with natural light and a wide selection of F&B and curated shops. From September 17 to 30, a K-Local special hall on B1 brings together about 20 local brands from across the country.

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A large open-plan library on B1 of COEX Mall in Gangnam, Seoul. Known for its 13 m-high bookshelves and skylights, it's a popular photo spot and free to visit.

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The real location that appeared as the 'Kkanneu Theatre' in the Netflix global hit Poksak Soksassuda. Opened in 1935, it is the country's oldest single-screen cinema and still operates in Chungjang-ro, Gwangju.

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The flagship London Bagel Museum store located in Anguk, Bukchon. Known for its British-style interior featuring an Elizabeth II portrait paired with New York–style bagels, it became a popular photo spot on SNS and connects on foot to Bukchon Hanok Village.

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A Yongsan Samgakji specialty known for charcoal briquette hearth grilled premium beef ribs. A Seoul must-visit with long waits, frequently featured on SNS and travel platforms.

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A large gallery café created by renovating an old rice mill in Seongsu-dong. With high ceilings, permanent art displays, and on-site roastery coffee, bakery, and house-brewed beer, it's a signature stop on Seongsu hot-spot tours.

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One of the world's largest free-form buildings, Dongdaemun Design Plaza (DDP) is a central Seoul landmark popular with international travelers for design and fashion exhibitions and as a nighttime photo spot.

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A hanok cafe on the hanok-lined street of Ikseon-dong in Jongno District that preserves traditional wooden architecture. The blend of traditional and modern design makes it a great spot for photography.

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A traditional market near Mangwon Hangang Park on the Han River. Famous for local street eats like conveyor-belt gimbap and korokke, Mangwon Market is a popular Mangwon-dong attraction for foreign travelers.

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A retro hand-drip coffee shop in Euljiro that preserves the interior of an old herbal pharmacy; also known as a popular photo spot for international travelers.

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Spotify is hosting its largest-ever 'Spotify House Seoul' pop-up in Seongsu from September 10 to 13 at Anderson C. The four-day event features live performances and interactive exhibition zones with appearances by Diplo, RIIZE, Jannabi, and Risenne.

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CJ Olive Young opened this experience-focused flagship store on June 30, 2026, in Seongsu-dong, Seongdong-gu, Seoul. The permanent store offers beauty device trials, 3D skin diagnostics, and AI-personalized makeup consulting across four floors totaling about 500 pyeong.

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A large K‑beauty flagship opened by CJ Olive Young in Myeongdong, offering docent tours for international visitors and a wide selection of K‑beauty products and snacks in one place.

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A flagship bakery cafe in Seongsu-dong, known for its industrial interior that preserves the original rice-mill building.

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The Yeonnam-dong location of Coffee Libre, a roastery brand that has led South Korea's specialty coffee scene. They sell house-roasted beans and host a public cupping session every Tuesday evening.

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A hands-on flagship store by Amorepacific, housed in a renovated former auto repair building in Seongsu. No admission fee or purchase required — you can test products from about 30 brands (Sulwhasoo, Laneige, Hera, Mamonde, IOPE, etc.), use on-site cleansing and powder rooms, and see monthly pop-ups. Open 10:30 AM–8:30 PM; closed every Monday.

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A Hannam-dong museum run by the Samsung Cultural Foundation. The M1 Korean traditional art permanent exhibition is always free; special exhibitions cost ₩12,000–₩20,000. Open Tuesday through Sunday 10:00 a.m.–6:00 p.m.; closed on Mondays. Reservations open 14 days in advance. Digital guides available in Korean, English, Chinese, and Japanese.

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A free five-floor K-culture experience space at the Korea Tourism Organization Seoul Center. Film a K-Pop music-video-style clip in the XR Live Studio and visit the Tourist Information Center on the fifth floor. Closed Mondays; about a 2-minute walk from Jonggak Station.

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