Seoul Essentials

A free interactive exhibition that opened in February 2026 in the basement levels of Seoul City Hall. Explore a 1:1,600 scale model of Seoul and a 2-meter-diameter media sphere.

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The Seoul Tourism Foundation will operate a 'Seoul Goods' pop-up store at Starfield Coex Mall on B1 Live Plaza, themed around Seoul night attractions such as the Han River bus, Seoul Moon, and Euljiro alleys, from September 24 to October 7. The pop-up offers 74 official Seoul merchandise items and collaboration products with Pulmuone, CheongKwanJang, and Mediheal.

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An artificial island cultural complex located midspan on the Hangang (Han River) Bridge in Yongsan, Seoul. It includes a live house, Nodeul Seoga (book + music space), galleries, an outdoor lawn and photo spots, and offers multilingual information in English, Japanese, and Chinese. Outdoor areas are open 24 hours so you can enjoy the sunset over the river and the city nightscape.

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A photography and art exhibition gallery that opened on September 11, 2026, in Yongsan I'Park Mall. The inaugural exhibition by ballet and sports photographer Brad Walls runs through March 1, 2027.

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A landmark observation tower at the top of Namsan in Seoul. A must-visit for international travelers, known for city night views and sunset vistas.

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An arts creation platform run by the Seoul Foundation for Arts and Culture located in the heart of Mullae-dong's dense ironworks district in Yeongdeungpo, Seoul. It hosts exhibitions, performances, and residency programs for experimental and interdisciplinary artists from Korea and abroad, and the surrounding alleys are filled with murals and sculptures by artists, creating a unique streetscape where industry and art coexist and can be explored on foot.

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A Joseon-era historic bridge on Cheonggyecheon in Jongno District, Seoul, and a notable stop on the Cheonggyecheon walking route.

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A large open-plan library on B1 of COEX Mall in Gangnam, Seoul. Known for its 13 m-high bookshelves and skylights, it's a popular photo spot and free to visit.

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A large gallery café created by renovating an old rice mill in Seongsu-dong. With high ceilings, permanent art displays, and on-site roastery coffee, bakery, and house-brewed beer, it's a signature stop on Seongsu hot-spot tours.

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One of the world's largest free-form buildings, Dongdaemun Design Plaza (DDP) is a central Seoul landmark popular with international travelers for design and fashion exhibitions and as a nighttime photo spot.

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A traditional market near Mangwon Hangang Park on the Han River. Famous for local street eats like conveyor-belt gimbap and korokke, Mangwon Market is a popular Mangwon-dong attraction for foreign travelers.

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Spotify is hosting its largest-ever 'Spotify House Seoul' pop-up in Seongsu from September 10 to 13 at Anderson C. The four-day event features live performances and interactive exhibition zones with appearances by Diplo, RIIZE, Jannabi, and Risenne.

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A Hannam-dong museum run by the Samsung Cultural Foundation. The M1 Korean traditional art permanent exhibition is always free; special exhibitions cost ₩12,000–₩20,000. Open Tuesday through Sunday 10:00 a.m.–6:00 p.m.; closed on Mondays. Reservations open 14 days in advance. Digital guides available in Korean, English, Chinese, and Japanese.

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A free five-floor K-culture experience space at the Korea Tourism Organization Seoul Center. Film a K-Pop music-video-style clip in the XR Live Studio and visit the Tourist Information Center on the fifth floor. Closed Mondays; about a 2-minute walk from Jonggak Station.

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