Why visit
If you can only visit one museum in Seoul, Leeum is a top candidate because both the buildings and the collections are exceptional. The complex consists of three buildings designed by Mario Botta, Jean Nouvel, and Rem Koolhaas, housing works from Goryeo celadon to contemporary art.
For travelers, an even more important fact is that M1 — the Korean traditional art permanent exhibition — is always free. You can see celadon, buncheong, white porcelain, Buddhist art, old paintings, and metalwork without spending money.
Hannam-dong is a quiet neighborhood, making the museum a good mid‑itinerary stop if you need a calm break from Myeongdong or Hongdae.
