K-Culture

HiKR GROUND

A free five-floor K-culture experience space at the Korea Tourism Organization Seoul Center. Film a K-Pop music-video-style clip in the XR Live Studio and visit the Tourist Information Center on the fifth floor. Closed Mondays; about a 2-minute walk from Jonggak Station.

Save Log your visit

Why visit

Most K-Pop venues in Seoul either charge admission or focus on one entertainment agency. HiKR GROUND is different: admission is free, and its K-culture experiences are not tied to any single artist or group.

Operated by the Korea Tourism Organization, it is a public tourism space rather than a commercial attraction. That public mission is what makes free admission possible.

The location is easy to combine with a central Seoul itinerary. It sits beside Cheonggyecheon, about a 2-minute walk from Jonggak Station, and pairs well with Gwangjang Market or Gyeongbokgung Palace.

What to do

The building spans five floors.

K-Pop Ground / XR Live Studio

Dance to K-Pop and record a music-video-style clip on sets inspired by real production stages. This is the signature experience and often has the longest queue.

HiKR Wall

A large media wall on the first floor screens media art and videos about travel in Korea.

HiKR Cave

An interactive media zone introduces destinations across Korea and is useful when planning trips beyond Seoul.

5th-floor lounge and Tourist Information Center

Relax with a view of Cheonggyecheon, pick up printed maps, ask about transportation, and get regional travel information. A café also operates on this floor.

Sources

Korea Tourism Organization VISITKOREA — address, floor hours, closure day, free admission, XR Live Studio, and HiKR Wall
Seoul Metropolitan Government Media Hub — floor guide, admission, docent tours, and subway access

Hours and programs may change. Check official channels before your visit.

Visit information

Hours: Monday: Closed; Tuesday–Sunday: 10:00–20:00
Price: Free admission; selected activities may cost extra
Reservation: No reservation required. The XR Live Studio may have queues, especially on weekend afternoons.
Phone: 02-729-9498
Address: 40 Cheonggyecheon-ro, Jung-gu, Seoul (Korea Tourism Organization Seoul Center)

Tips

Closed on Mondays

The exhibition floors operate Tuesday through Sunday.

Floor hours differ

The first-floor media wall and fifth-floor lounge are generally open 10:00–20:00. Exhibition areas on floors 2–4 operate Tuesday–Sunday, with last admission at 19:40. The fifth-floor Tourist Information Center closes at 19:00.

Some activities may charge a fee

General admission and most experiences are free, but selected programs may cost extra.

The XR experience may have a queue

Capacity is limited per session. Visit on a weekday or just after opening if filming is your priority.

Guided tours are in Korean

Regular docent tours are conducted in Korean. For help in other languages, use the multilingual digital content and the Tourist Information Center.

Map · Getting there

40 Cheonggyecheon-ro, Jung-gu, Seoul (Korea Tourism Organization Seoul Center)

Line 1 Jonggak Station, Exit 5, about 2 minutes on foot / Line 2 Euljiro 1-ga Station, Exit 2, about 4 minutes on foot

View on Google Maps

Business claim

If this is your business, request control of its official photos, profile, and business information.