Seoul area
Apgujeong
압구정
Seoul's beauty capital — clinics, flagship boutiques, and polished streets.
Apgujeong K-Beauty Edit Shop
압구정 K-뷰티 편집숍
An indie beauty edit on Rodeo Drive stocking Korean skincare you won't find in chain stores. Staff fluent in English and Japanese navigate ingredient lists with you at your own pace, no pressure.
Apgujeong Drama Cafe
압구정 드라마 감성 카페
Every dessert is styled after a K-Drama prop, every corner is shot-ready. You'll spend thirty minutes photographing before your first sip — and no one here minds.
Apgujeong Garden Terrace Cafe
압구정 가든 테라스 카페
Tucked inside a Apgujeong villa complex, this courtyard café looks like a European garden dropped into Seoul. Spring and autumn turn every corner into a K-Drama still.
Apgujeong Omakase Bar
압구정 오마카세 바
An eight-seat counter where the chef narrates every course — seasonal Korean-Japanese fusion, ingredient by ingredient. Solo reservations welcome. Rare for omakase, and worth the search.