K-Beauty Essentials

Amorepacific's Laneige opened its first global flagship store, LANEIGE seoul, in Myeong-dong. It offers interactive beauty-tech services including AI skin analysis and personalized cushion and lip sleeping mask experiences.

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The flagship store of K-beauty brand TAMBURINS in Seongsu-dong, featuring gallery-style interiors and interactive perfume and skincare areas. Known as a notable spot for both local and international visitors.

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An experiential Olive Young flagship store reimagining 1960s Gwangjang Market shops. Offers multilingual beauty diagnostics and a hanbok photo zone so you can explore the traditional market and enjoy K-beauty experiences in one visit.

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CJ Olive Young opened this experience-focused flagship store on June 30, 2026, in Seongsu-dong, Seongdong-gu, Seoul. The permanent store offers beauty device trials, 3D skin diagnostics, and AI-personalized makeup consulting across four floors totaling about 500 pyeong.

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A large K‑beauty flagship opened by CJ Olive Young in Myeongdong, offering docent tours for international visitors and a wide selection of K‑beauty products and snacks in one place.

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A hands-on flagship store by Amorepacific, housed in a renovated former auto repair building in Seongsu. No admission fee or purchase required — you can test products from about 30 brands (Sulwhasoo, Laneige, Hera, Mamonde, IOPE, etc.), use on-site cleansing and powder rooms, and see monthly pop-ups. Open 10:30 AM–8:30 PM; closed every Monday.

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