Seoul Hospitality Week 2026 — Sep 19 to Oct 11: Special Perks for Foreign Visitors

From September 19 to October 11, 2026, timed to coincide with Japan’s Silver Week and China’s National Day holiday, the City of Seoul will operate a 23-day hospitality program for foreign visitors. This guide summarizes the key benefits and event schedule available at specific locations during the period.

Information desks at 13 locations, including Incheon and Gimpo airports, will distribute the Discover Seoul Pass Heritage Edition. This pass includes traditional culture experiences and free entry to Seoul’s palaces; check the contents at each information desk to see which benefits are included.

Around Myeongdong Station, cultural-experience booths will operate from October 1 to 8, featuring K-POP performances, lucky draws, traditional dance, songpyeon-making (traditional rice cake), and other programs. Visitors to the Myeongdong area during these dates can join the scheduled activities.

These programs and benefits are specially organized for foreign visitors. Event schedules and offered items will follow official guidance; confirm distribution points and event timetables through the announced information channels.