KTL Information
2026 Korea Sale Festa: Oct 29–Nov 15 Nationwide
The government-led annual shopping festival Korea Sale Festa returns for 18 days from October 29 to November 15, 2026, with nationwide retailers offering large-scale discounts.
KTL Editorial · September 10, 2026
K-culture fans and shoppers: the government-run annual shopping festival, Korea Sale Festa, will take place nationwide from October 29 to November 15, 2026, for a total of 18 days. As a core event of the joint government consumer celebration Korea Grand Festival, department stores, hypermarkets, duty-free shops, online malls, and manufacturers across the country will participate and offer a wide range of discounted deals.
If you’re planning to visit Korea between late October and mid-November, it’s a good idea to plan your shopping itinerary around this period. Specific details on participating brands and exact discount rates will be announced officially in October as the event opening approaches.