Shopping

Large mixed-use shopping complex The Hyundai Seoul in Yeouido. Famous for its bright atrium with natural light and a wide selection of F&B and curated shops. From September 17 to 30, a K-Local special hall on B1 brings together about 20 local brands from across the country.

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A hands-on flagship store by Amorepacific, housed in a renovated former auto repair building in Seongsu. No admission fee or purchase required — you can test products from about 30 brands (Sulwhasoo, Laneige, Hera, Mamonde, IOPE, etc.), use on-site cleansing and powder rooms, and see monthly pop-ups. Open 10:30 AM–8:30 PM; closed every Monday.

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