Shopping

A hands-on flagship store by Amorepacific, housed in a renovated former auto repair building in Seongsu. No admission fee or purchase required — you can test products from about 30 brands (Sulwhasoo, Laneige, Hera, Mamonde, IOPE, etc.), use on-site cleansing and powder rooms, and see monthly pop-ups. Open 10:30 AM–8:30 PM; closed every Monday.

Open mission