Beauty

CJ Olive Young opened this experience-focused flagship store on June 30, 2026, in Seongsu-dong, Seongdong-gu, Seoul. The permanent store offers beauty device trials, 3D skin diagnostics, and AI-personalized makeup consulting across four floors totaling about 500 pyeong.

Open mission

A large K‑beauty flagship opened by CJ Olive Young in Myeongdong, offering docent tours for international visitors and a wide selection of K‑beauty products and snacks in one place.

Open mission

A hands-on flagship store by Amorepacific, housed in a renovated former auto repair building in Seongsu. No admission fee or purchase required — you can test products from about 30 brands (Sulwhasoo, Laneige, Hera, Mamonde, IOPE, etc.), use on-site cleansing and powder rooms, and see monthly pop-ups. Open 10:30 AM–8:30 PM; closed every Monday.

Open mission